Patino Law Firm needed a marketing strategy to help them compete with larger firms dominating the Texas legal market and turn their website into a consistent lead generation engine.

Through a combined strategy of local SEO, conversion-focused content, and early adoption of GEO, the firm saw a 727% increase in monthly leads and a 299% rise in organic traffic.

Once we were driving traffic to the blog, we conducted a targeted CRO audit to maximise conversions from these pages. As a result, blog conversions increased by 125% over a three-month period. In the following three months, blog conversions increased by a further 144%.

Patino now ranks in the top positions for key personal injury search terms across McAllen and San Antonio. Several new locations and service pages reached position one within days of publishing.

As AI-generated search results began reshaping the SERP, our GEO work ensured Patino’s visibility didn’t just hold — it improved.

This campaign gave the firm a scalable platform for continued growth, expanded its reach into new service areas like criminal defence, and helped make Patino Law Firm a consistently visible personal injury firm across organic and local listings in their region.