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Multi-Country Facebook Ads Campaign for B2B Food Export Business
A B2B food export company wanted to scale its lead generation across multiple international markets, including the USA, Canada, Australia, New Zealand, the Gulf countries, and Europe. The goal was to drive high-quality inquiries from importers, wholesalers, and distributors while maintaining a profitable cost per lead.
My Brand Results (Last 30 Days)
6,69,179+
Total Reach
24,22,652+
Total Impressions
5,800+
Total Leads
₹70–₹150
Average Cost per Result
₹2,40,597.29
Total Ad Spend
My Strategic Approach
Every market is unique, and so is the way you connect with it. My approach blends data-driven targeting, creative localization, and constant optimization to deliver results that matter. For this project, we carefully analyzed each country’s market potential, designed personalized ad sets, and optimized them daily to ensure maximum ROI.
From identifying high-intent audiences to crafting messages that resonate, our process turns marketing budgets into measurable business growth. Whether it’s a small test or a large-scale campaign, we follow the same principle: deliver the right message to the right audience, at the right time.
Market-Specific Targeting
Instead of a one-size-fits-all approach, we segmented campaigns by country. Each market had custom audiences, creatives, and messaging based on cultural preferences and buyer intent ensuring better engagement and higher conversion rates.
. Creative Localization
We adapted visuals, headlines, and ad copy for each market. By highlighting product benefits, certifications, and success stories relevant to each region, we increased click-through rates and improved lead quality.
Continuous Optimization
Campaign performance was monitored daily. We refined targeting, adjusted budgets, and updated creatives regularly, ensuring we maintained a stable cost per lead while scaling results across all markets.
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Challenges I Faced
Running a multi-country campaign isn’t just about switching on ads in different locations. Each market has its own audience behavior, competition level, and advertising cost dynamics. For this project, we had to navigate multiple layers of complexity from identifying the right audience in each region to maintaining a stable cost per lead while scaling budgets.
Diverse Market Behavior
Each target country responded differently to creatives, ad copy, and offers. A single universal ad strategy wouldn’t work, so we had to tailor campaigns for each region.
Budget Allocation Across Countries
Allocating ad spend fairly while ensuring high-performing markets got more investment without hurting the weaker markets required daily budget adjustments.
Cost per Lead Fluctuations
Some regions had higher ad competition, pushing up CPL. Continuous optimization and creative refreshes were essential to bring costs back in control.
Creative Fatigue
With multiple countries running ads simultaneously, creatives got saturated faster. This meant we had to create and test new ad variations regularly.
Time Zone Management
Running ads across different time zones meant monitoring performance at odd hours to catch optimization opportunities before they were lost.
Tracking & Attribution
Different customer journeys across countries made attribution complex. We had to ensure proper tracking setup to measure results accurately for each market.
Campaign Strategy & Execution Framework
To generate high-quality leads across multiple international markets, we developed a structured, data-backed advertising strategy. The approach was built to adapt to different market behaviors, maintain cost efficiency, and deliver measurable results.
Each country was treated as an independent market. We created separate ad sets with tailored audience segments, ensuring that our ads reached the most relevant prospects in the USA, Canada, Australia, New Zealand, the Gulf countries, and Europe.
We designed localized creatives, including high-quality images, carousels, and short videoshighlighting unique selling points, certifications, and product features that resonated with each region’s buyers.
Budgets were dynamically distributed, with more investment directed towards high-performing markets while maintaining visibility in emerging regions. This ensured we scaled without increasing the overall cost per lead.
Different versions of ad copy, headlines, and visuals were tested simultaneously. The best-performing variations were scaled up, while underperforming ones were quickly replaced.
We tracked campaign results in real time, making adjustments to targeting, creatives, and bids to maintain cost efficiency and maximize lead quality.
The campaign objective was set to “Messaging Conversations,” enabling direct engagement with potential buyers and shortening the lead-to-sale process.
The Result
Here is a detailed overview of the results generated from the campaigns we successfully executed for your brand. These numbers reflect the impact of our data-driven approach, optimized targeting, and continuous monitoring to ensure measurable growth.
6,69,179+
Total Reach
24,22,652+
Total Impressions
5,800+
Total Leads/Conversations
₹70–₹150
Average Cost per Result:
Over the last 30 days, our multi-country Facebook Ads campaign achieved a total reach of 6,69,179+ unique people, ensuring the brand was visible to a highly targeted global audience. With 24,22,652+ impressions, our ads maintained consistent visibility, helping to build recognition and trust in each market. The campaign generated 5,800+ direct conversations with potential buyers, including importers, wholesalers, and distributors, proving the effectiveness of our targeting and creative strategy. We maintained an average cost per result of ₹70–₹150, which is highly competitive for B2B lead generation where a single conversion can yield significant returns. Over the month, a total ad spend of ₹2,40,597.29 was strategically allocated across regions, with Australia and Gulf countries emerging as the best-performing markets, delivering the highest-quality leads at the lowest cost per acquisition. These results clearly demonstrate the campaign’s ability to drive large-scale reach, maintain cost efficiency, and generate high-value business opportunities in multiple international markets.
My Key Learnings from the Campaign
Running this multi-country Facebook Ads campaign provided valuable insights into managing large-scale, diverse-market advertising. It reinforced the importance of adapting strategies to different audience behaviors, balancing budget allocation, and maintaining creative freshness to sustain performance over time. These lessons will guide future campaigns, ensuring even more efficient and impactful results.
One Size Doesn’t Fit All
Different markets respond differently to the same message. Customizing targeting, creatives, and offers for each region significantly improved engagement and conversions.
Continuous Optimization is Non-Negotiable
Daily performance checks and quick adjustments to bids, audiences, and creatives helped maintain stable CPL and consistent lead flow.
Creative Fatigue Happens Fast
With high ad frequency, creatives can lose their impact quickly. Regularly introducing fresh visuals and copy kept engagement rates healthy.
Budget Flexibility Boosts ROI
Shifting budget towards top-performing countries while still nurturing other markets maximized returns without losing potential opportunities.
Direct Engagement Shortens Sales Cycles
Using messaging campaigns allowed instant interaction with prospects, reducing delays and improving lead-to-sale conversion rates.
Data-Driven Decisions Win
Every major campaign change was based on metrics, not assumptions, ensuring that every optimization move had a measurable impact.
Impect
The campaign successfully expanded the brand’s presence across six international markets, generating over 5,800 direct conversations with qualified buyers in just 30 days. By maintaining a competitive cost per lead and prioritizing high-performing regions like Australia and the Gulf countries, we delivered scalable, high-quality results that strengthened the client’s global growth potential while maximizing return on ad spend.
Need More About Me
As a Digital Marketing Strategist, I work with MSMEs and D2C brands to design and implement data-driven systems that fuel growth through performance marketing, SEO, web development, and content strategy. Currently leading 50+ projects across diverse industries, my mission is to create scalable digital solutions that deliver measurable results. Beyond client success, I aim to build multiple income streams, launch a tech venture and D2C brand, and establish a strong personal and financial foundation before turning 30.