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20 Growth Marketing Terms All Marketers Need to Know

Table of Contents

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Introduction

Briefly introduce growth marketing and its importance in today’s digital world.
Explain why knowing key terms is crucial for marketers to execute campaigns effectively.
Hook: Mention how mastering these terms can boost career growth and campaign success.

2. Growth Marketing Formula

For each term, provide:
1. Term
2. Full Form (if applicable)
3. Definition (in simple language)
Real-World Example (short, practical, preferably from startups or new-age companies)

Example Structure:

CAC (Customer Acquisition Cost)
- Definition: The total cost of acquiring a new customer.
- Example:An e-commerce startup spent $5000 on ads and gained 100 new customers.
  FORMULA_NAME =
  NUMERATOR_TEXT
  DENOMINATOR_TEXT
  = RESULT_TEXT

2. LTV (Customer Lifetime Value)

Definition: The total revenue a business expects from a customer over their relationship.
Example:
A subscription SaaS customer pays $20/month for 12 months → LTV = $240.
LTV =$20/month × 12 months= $240

3. A/B Testing

Definition: Comparing two versions of a campaign/page to see which performs better.
Example: Testing two landing page headlines to see which gets more signups.

(Continue for 20 terms like CTR, ROAS, KPI, Conversion Rate, Retention Rate, Referral Program, Viral Coefficient, Funnel, Churn Rate, Cohort Analysis, Activation, Engagement Rate, Organic Traffic, Paid Traffic, SEO, Email Automation, CRM, Onboarding, Product-Led Growth, Viral Loop.)

3. Tips for Using These Terms Effectively

Track metrics regularly to optimize campaigns.
Use tools like Google Analytics, Mixpanel, HubSpot for data-driven decisions.

Experiment and measure results for continuous growth.

3. Conclusion

Recap: Knowing these 20 terms equips marketers to analyze, strategize, and execute growth campaigns.
Call-to-Action: Encourage readers to apply these terms in real campaigns and track results for hands-on learning.
Motivational Line: “Master these terms today, and you’ll be driving business growth tomorrow!”